Understanding the value of your business is crucial, whether you’re planning to sell, seeking investment, or just curious about your company’s worth. Here’s a simple guide to help business owners in Colorado determine their business value.
Understand the Basics
Business Valuation: This is the process of determining the economic value of a business. It gives you an objective estimate of what your business is worth.
Why is Business Valuation Important?
Knowing the value of your business is crucial for several reasons:
- Selling Your Business: Helps you set a fair price.
- Seeking Investment: Investors need to know your business’s worth.
- Strategic Planning: Informs decisions about growth and expansion.
- Legal Reasons: Required for divorce, partnership disputes, or estate planning.
Key Components of Business Valuation
- Assets: Everything your business owns, like property, equipment, inventory, and cash.
- Liabilities: Debts and obligations, such as loans and accounts payable.
- Revenue: Total income from sales of goods or services.
- Expenses: Costs of running your business, including salaries, rent, and supplies.
- Profitability: Net income after all expenses are deducted from revenue.
Methods of Business Valuation
There are several methods to determine the value of a business, including:
- Asset-Based Approach: Totals up all the investments in the business.
- Market Approach: Compares your business to similar businesses that have been sold recently.
- Income Approach: Focuses on the business’s ability to generate future income.
By understanding these basics, you can get a clearer picture of your business’s value and make more informed decisions about its future.

Key Methods of Valuation
There are three main approaches to valuing a business:
1. Asset-Based Approach: This method totals up all the investments in the business. There are two ways to do this:
- Going Concern: This looks at the business as if it will continue operating. It reviews the balance sheet, lists total assets, and subtracts total liabilities.
- Liquidation: This determines the net cash value if all assets were sold and liabilities paid off.
3. Income Approach: This method focuses on the business’s ability to generate future income. It involves calculating the present value of expected future earnings.
2. Market Approach: This method compares your business to similar businesses that have been sold recently. It’s like how real estate agents use comparable sales to price homes.
Steps to Calculate Your Business Value
Step 1: Gather Financial Statements
- Collect your profit and loss statements, balance sheets, and tax returns.
Step 2: Determine Your Net Income
- Net income = total revenue – expenses. This shows your profitability.
Step 3: Calculate Owner’s Discretionary Earnings (ODE)
- ODE = net income + non-essential business expenses (like personal expenses).
Step 4: Apply a Multiple
- Multiply ODE by an industry standard (usually 2 to 5). For example, if ODE is $100,000 and the multiple is 3, your business value is $300,000.
Factors Influencing Business Value
Several factors can affect your business’s value:
Location
Businesses in high-demand areas may be worth more. For example, a business located in a bustling city center or a popular tourist destination is likely to have higher foot traffic and visibility, which can increase its value.
Industry Trends
Growing industries can increase business value. If your business is in an industry that’s experiencing growth, such as technology or renewable energy, it may be more valuable due to the potential for future profits.
Customer Base
A large, loyal customer base can boost value. Businesses with a strong, returning customer base are often seen as more stable and less risky, which can make them more attractive to buyers.
Financial Health
Strong financial records and profitability are key. Buyers will look at your financial statements to assess the health of your business. Consistent profitability and clean financial records can significantly increase your business’s value.
Other Factors
- Brand Reputation: A well-known and respected brand can add value to your business.
- Operational Efficiency: Efficient operations and well-documented processes can make your business more attractive to buyers.
- Market Position: Being a market leader or having a unique selling proposition can increase your business’s value.
- Growth Potential
Get Professional Help
While you can get a rough estimate on your own, it’s often beneficial to consult with a professional business valuator. They can provide a more accurate and detailed valuation, considering all aspects of your business that might not be immediately obvious.
Why Consult a Professional?
- Expertise: Professional valuators have the training and experience to accurately assess your business’s worth.
- Objectivity: They provide an unbiased evaluation, which is crucial for negotiations or legal matters.
- Comprehensive Analysis: They consider all factors, including market conditions, industry trends, and financial health.
Finding a Professional Business Valuator
There are several organizations and certifications that can help you find a qualified business valuator:
- Certified Valuation Analyst (CVA): Offered by the National Association of Certified Valuators and Analysts (NACVA).
- Chartered Business Valuator (CBV): Offered by the CBV Institute.
- Accredited in Business Valuation (ABV): Offered by the American Institute of Certified Public Accountants (AICPA).
Additional Resources
For more detailed information, you can check out resources like the U.S. Chamber of Commerce and Investopedia. These resources provide comprehensive guides on business valuation methods and considerations.
By consulting with a professional and utilizing these resources, you can ensure that you have a thorough and accurate understanding of your business’s value.
What Makes a Business Valuable
The amount a buyer is willing to pay for your business will come down to two things: return-on-investment (ROI) and relative risk. The lower the risk, the higher the price and vice-versa. Here are some characteristics that can make your business worth more:
- Predictable Key Drivers of New Sales: Consistent and reliable sources of new sales.
- Stable or Growing Traffic from Diversified Sources: Ensuring traffic comes from various channels.
- Established Suppliers with Backup Suppliers in Place: Reliable supply chain with alternatives.
- High Percentage of Repeat Sales: Loyal customers who make repeat purchases.
- High Percentage of Repeat Customers: A strong, returning customer base.
- Clean Legal History: No legal issues or disputes.
- Brand with No Trademark, Copyright, or Legal Concerns: A legally sound brand.
- Documented Systems and Processes: Well-documented business operations.
- Growth Potential: Opportunities for future growth and expansion.
Valuation Methods
Traditional valuation methodology can be simplified into three types of methods:
- Earnings Multiple: A buyer applies a multiple, usually in the range of 1-3 (depending on the size of the business), and multiplies it by the annual profits. For monthly statistics, the multiple can be in the range of 12-36. This can also be a multiple of revenue for larger, fast-growing businesses, but is generally not used for businesses valued under $5 million.
- Comparable Sales: The buyer finds data on similar businesses that have sold in the past. This method creates a range within which your business should be sold.
- Asset Valuation: Some sellers or buyers prefer to look at a business’s value in terms of its assets, such as traffic, a mailing list, a premium domain name, or a recognizable brand name. This is usually applied by strategic buyers for businesses making little to no profit.
Where Can I Sell My Business
Broker
Brokers are best for medium-sized businesses making between $250,000 and $5 million in profit per year. They help with selling your company by providing professional services and connecting you with potential buyers. Here are some options:
- Denver Business Brokers: They offer professional service with proven results.
- Colorado Business Brokers: They specialize in buying and selling businesses in Colorado.
- Company Broker Group: Known for maximizing your company’s sales price.
Marketplaces
Smaller businesses and micro-businesses are usually best sold privately by the owner through forums or marketplace websites. Here are some popular online marketplaces:
- BizBuySell: A comprehensive guide to selling your small business.
- eBay: Ideal for selling a wide range of products and businesses.
- Shopify: Great for creating your own online store and selling your business.
Investment Banks
Larger businesses making over $5 million in profit per year are best sold through investment banks or merger and acquisition companies. They provide access to unique buyers and help create competitive markets. Here are some top investment banks:
- Northern Trust: Offers a range of services to help sell your business.
- Axial: Lists top lower middle market investment banks.
- Skytale Group: Specializes in selling businesses in growing industries like healthcare.